Does local have an unfair advantage in legacy fundraising?
Local connection in legacy fundraising
A person walking a dog through a village, overlooking a wider landscape of towns and communities, with a helicopter in the distance.
Legacy Fundraising Strategy: Why Value Matters More Than Volume in the Age of Online Wills
Image is a pile of pebbles balancing in a pyramid representing the balance of volume vs value of sustainable legacy fundraising strategies in will-writing services.
Campaigns That Move the Needle: Lessons from Global Legacy Giving Awareness Weeks
AI-generated portrait of Sam Devlin inspired by the Will Power legacy giving campaign, symbolising innovation and sector-wide collaboration in gifts in Wills.
The Solicitor’s Role in Australia’s $3.5 Trillion Legacy Opportunity
Image of Last Will and Testament document
Who Really Leaves a Gift in Their Will? Rethinking Legacy Fundraising Audiences
A cheeky picture of a Baby Boomer
Younger Will-Makers Leading the Way in Charitable Legacies?
The changing demographics of will-makers.