Legacy Fundraising Strategy: Why Value Matters More Than Volume in the Age of Online Wills
Image is a pile of pebbles balancing in a pyramid representing the balance of volume vs value of sustainable legacy fundraising strategies in will-writing services.
Campaigns That Move the Needle: Lessons from Global Legacy Giving Awareness Weeks
AI-generated portrait of Sam Devlin inspired by the Will Power legacy giving campaign, symbolising innovation and sector-wide collaboration in gifts in Wills.
The Solicitor’s Role in Australia’s $3.5 Trillion Legacy Opportunity
Image of Last Will and Testament document
Who Really Leaves a Gift in Their Will? Rethinking Legacy Fundraising Audiences
A cheeky picture of a Baby Boomer
Younger Will-Makers Leading the Way in Charitable Legacies?
The changing demographics of will-makers.
Two Jamies: Exploring vulnerability and toxicity
Jamie Laing breaks down at the end of one of his ultra-marathons as part of his Comic Relief fundraising challenge
How to Work with Solicitors and Wealth Advisors to Increase Legacy Gifts
Partnering for Impact – Growing Legacy Gifts Together.
The Role of Nostalgia and Identity in Legacy Giving
Four examples of fantastic legacy giving campaigns which tap into nostalgia and identity.
The Most Common Mistakes Charities Make in Legacy Fundraising (And How to Fix Them)
Can’t see the wood for the trees, learn from these 5 common mistakes in legacy fundraising.
